The WOLEP network launches its Common Branding Campaign

In order to deliver on these pledges, however, this shared spirit needs to be translated into actions. That is why, this May, WOLEP is launching its Common Branding campaign, in order to further boost the growing success of our international network of lawyers.

Common branding is at the heart of WOLEP as a community. It will provide a unified visual identity for each of the WOLEP Lawyers and create a strong and recognizable identity. Visually, all WOLEP Lawyers will share this cohesive visual identity, which will allow them to better promote themselves and the WOLEP network in their dealings with Clients and third parties in the legal and business fields.

Common branding is also essential for networking purposes - when Lawyers are associated with WOLEP, potential Clients will be more inclined to seek their services because the WOLEP brand gives them that extra level of trust and reputation. That means more business and more prestige for all WOLEP Lawyers!

WOLEP’s Common Branding campaign includes, but is not limited to:

• The use of WOLEP’s email signature, already available in the WOLEP account for all network members
• Showcasing the WOLEP logo on members’ websites
• Showcasing the professional WOLEP profile on members’ websites (No website? No problem! WOLEP’s marketing team is here to help with a professional legal website design)
• Visual identity for the common stationery used by Lawyers in the Network, provided free of charge by WOLEP
• Business card templates with the WOLEP branding, provided free of charge by WOLEP
• Communication templates to be used by all WOLEP members in dealing with Clients 
• WOLEP-branded law office plaque templates, again free of charge, to be mounted inside & outside of the members’ offices, in recognition of their WOLEP membership. The plaques will read: WOLEP PARTNER
• The opportunity to become a WOLEP Practice Area Coordinator in your country, under conditions to be decided by the WOLEP General Assembly

Benefits of WOLEP’s Common Branding campaign:

• Stronger personal brand for WOLEP Lawyers
• Stronger network brand. Increases WOLEP’s standing as an international network of lawyers
• Cohesive network identity. Provides a unified aesthetic and a recognizable identity that are associated with the network
• Increases recognition
• Demonstrates expertise
• Professional image. Delivers a professional tone
• Cross promotion opportunities. By sharing activities across all our channels, the awareness and exposure increase tenfold
• Law office plaque with the WOLEP branding boosts the reputation of member Lawyers and law firms, and strenghtens the credibility of the network
• Provides more business opportunities. Clients are more likely to approach Lawyers who are members of WOLEP as they are familiar with the network’s brand
• Sets the foundation for the standardization of practice and for the WOLEP Code of Ethics (in development)

How we will make it happen

As with every WOLEP initiative, success depends on US, the members of the WOLEP network, with the support of our network staff. Over the next few weeks, as we roll out our Common Branding campaign, our marketing team will contact you in order to talk you through the specifics of this process. At this point, we greatly appreciate your feedback and your ideas, which will ensure that our Common Branding campaign achieves its objectives: greater visibility and credibility for members and WOLEP, a unified presence, establishing a standard of quality, as well as increased business opportunities.

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